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LG signs sponsorship deal with Boca Juniors. ( Hernán Martín Oriolo )

This article appeared in the LatinLawyer Online site.
LG signs sponsorship deal with Boca Juniors. It is only available in English

Promotions de vente avec remise de prix: limites légales à leur réalisation. ( Marcelo E. Gallo )

Only spanish version available

La peur de la liberté ( Marcelo E. Gallo )

Only spanish version available

Les promotions et les charges fiscales pour les tirages au sort. ( Marcelo E. Gallo )

Only spanish version available

 

Publicité comparative: "Desafio Pepsi" ( Marcelo E. Gallo )

"Desafio Pepsi" (nom d’une publicité comparative de cette boisson).

Only spanish version available

Les promotions et l’ "obligation d’achat" . Une interprétation judiciaire erronée. ( Marcelo E. Gallo )

Only spanish version available

 

La publicité de cigarettes ( Marcelo E. Gallo )

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Les promotions et la "publicité trompeuse": Un changement de critère administratif. ( Marcelo E. Gallo )

Only spanish version available

Promotions de vente avec remise de prix distribués au hasard: "Aspects juridiques essentiels" ( Marcelo E. Gallo )

Only spanish version available

:: LEALTAD COMERCIAL | REQUISITOS LEGALES PARA LAS PUBLICIDADES: MODIFICACIONES A LA RESOLUCIÓN 915/2017 :: ( Marcelo E. Gallo )

We share with you the article published by our senior partner Marcelo E. Gallo at Abogados.com.ar, entitled "Legal requirements for advertising: modifications to Resolution 915/2017".

The article analyzes the modifications introduced by Resolution SCI 248/2019 (of 05/23/19) to the legal requirements of advertising in general, advertising prices and advertising of contests, contests and promotional draws. . To access the full article, please visit: https://lnkd.in/dSxdbKc

Error in the advertised price Can the supplier refuse to make the offer effective? ( Marcelo E. Gallo )

We share with you the article written by our senior partner Marcelo E. Gallo and our senior lawyer Natalia de la Sota, published in Abogados.com.ar, in which the conditions in which suppliers of goods and services can refuse to comply with offers vitiated by error in the advertised price, either by mistake or by mistake in the transmission.

To access the full article, please enter here: https://lnkd.in/diwNh-g.

:: COMMERCIAL LOYALTY | THE PROCESSING OF SALES PROMOTIONS IN THE PROPOSED DRAFT NEW LAW OF COMMERCIAL LOYALTY :: ( Marcelo E. Gallo )

We share with you the article written by our senior partner Marcelo E. Gallo, entitled "The treatment of sales promotions in the Draft of the new Law of Commercial Loyalty", published in Abogados.com.ar., In which he explains the regulations under which sweepstakes, contests, contests and other promotional mechanisms are currently carried out and makes proposals for their regulation in the draft of the new Law of Commercial Loyalty.

 

To access the full article, please enter here: https://lnkd.in/eratEWx

:: ENTERTAINMENT LAW | ADVERTISING AND MEGA EVENTS: BRIEF ANNOTATIONS ABOUT THE DENOMINATED AMBUSH MARKETING :: ( Marcelo E. Gallo )

We share with you the article written by our senior partner Marcelo E. Gallo, entitled "PUBLICITY AND MEGA EVENTS: BRIEF ANNOTATIONS ABOUT THE DENOMINATED AMBUSH MARKETING", published in @ Abogados.com.ar in which he analyzes the conditions under which the Advertisers who are not sponsors of the so-called mega events can mention them in their marketing actions.

 

To access the full article, please enter here: https://lnkd.in/d-9G5ib

:: COMMERCIAL LOYALTY | NEW REGIME: Similarities and differences between the provisions of the DNU 274/2019 and the repealed Law 22.802 :: ( Marcelo E. Gallo )

We share with you the article written by our senior partner @ Marcelo E. Gallo, entitled "New Regime of Commercial Loyalty: similarities and differences between the provisions of the DNU 274/2019 and the repealed Law 22.802", published in Abogados.com.ar , in which he makes a brief summary of the main similarities and of the main differences between the provisions of the repealed law and the new regime that the DNU institutes.

 

To access the full article, please enter here: https://lnkd.in/ddS3Vs5

:: COMMERCIAL LOYALTY | NEW REGIME DNU 274/2019: The treatment of sales promotions in the new Commercial Loyalty Regime :: ( Marcelo E. Gallo )

We share with you the article written by our senior partner Marcelo E. Gallo, entitled "DNU 274/2019: The treatment of sales promotions in the new Commercial Loyalty Regime", published in Abogados.com.ar.

 

To access the full article, please enter here: https://lnkd.in/eKwHGYc

:: NORMATIVE ALERT | REGULATION OF THE NEW REGIME OF COMMERCIAL LOYALTY | RESOLUTION SCI 248/2019 :: ( Marcelo E. Gallo )

Resolution 248 came into effect, which partially regulates the new Commercial Loyalty regime (DNU 274/19).

In relation to advertising and competitions, contests and raffles:

It is able to provide certain information through a website or a telephone line, but also to include it in the advertisements, dispensing with other means.

It establishes the size of the obligatory legends and their permanence on the screen.

It establishes that competitions, contests and raffles must comply with decree 961/17 and resolution 89/98.

Define as misleading advertising in which the information, by the size of its letter, the speed of your speech or other characteristic that distorts, was incomprehensible.

Further:

Delegate to the Commercial Loyalty Directorate the control and surveillance of the DNU and the summary instruction.

It establishes that the unfair competition rules of the DNU will be applicable when the act or conduct is not reached by the Law of Defense of Competition and prohibits the presentation of simultaneous procedures for the same acts or conducts.

Regulates aspects of the applicable Administrative Procedure, Resources and Sanctions.

To access the full article, please enter here:  http://bit.ly/2wUCqLO 

Deceptive Advertising in the New Commercial Loyalty Regime ( Marcelo E. Gallo )

Compartimos con Uds. el artículo escrito por nuestro socio senior Marcelo E. Gallo, titulado “La Publicidad Engañosa en el Nuevo Régimen de Lealtad Comercial”, publicado en Abogados.com.ar.

Para acceder al artículo completo, por favor ingrese aquí: http://bit.ly/2Xo6HlU

Is the prize tax applicable to raffles and promotional contests? ( Marcelo E. Gallo )

We share with you the article written by our senior partner Marcelo E. Gallo, entitled "Is the prize tax applicable to raffles and promotional contests?", Published in Abogados.com.ar.  

To access the full article, please enter here: http://bit.ly/2YMspfj

:: FAIR COMMERCIAL PRACTICES | MISLEADING IS AN UNFAIR COMPETITION ACT:: ( Marcelo E. Gallo )

The article analyzes the regulations included in the new legal regime of Fair Commercial Practices applicable to the so-called “misleading labeling”, which – although not expressly categorized - the author considers that it is clearly restrained by said regime.

 

:: MARCAS | MEDIDA CAUTELAR | CESE DE USO DE MARCA “CITRIC POMELADA” :: ( Marcelo E. Gallo )

A pedido de Speed Publicidad, integrante del Grupo Cepas,  el Juez Nacional de Primera Instancia en lo Civil y Comercial Federal a cargo del Juzgado Nº 6 prohibió a El Carmen S.A., el uso de la marca “POMELADA”, de titularidad de Speed,  para identificar el producto “CITRIC Pomelada con Menta y Jengibre”.


Mandatory information in the advertising of financed prices ( Marcelo E. Gallo )

We share with you the article written by our senior partner Marcelo E. Gallo, entitled “Mandatory information on the advertising of financed prices”, published in Abogados.com.ar.

To access the full article, please enter here: bit.ly/2lziax2

:: FAIR COMMERCIAL PRACTICES | MANDATORY INFORMATION IN THE FINANCED PRICES ADVERTISING :: ( Marcelo E. Gallo )

The author helps us to explore an intricate regulatory network with the purpose of clarifying which is the information that advertisers must necessarily include in the financed prices advertising.

On the use in advertising of claims of superiority of exclusionary tone ( Marcelo E. Gallo )

We share with you the article written by our senior partner Marcelo E. Gallo, entitled “On the use in advertising of claims of superiority of exclusionary tone”, published in Abogados.com.ar.

To access the full article, please enter here: http://bit.ly/2OyvVss

:: LEALTAD COMERCIAL | PUBLICIDAD | SOBRE LA UTILIZACIÓN EN PUBLICIDAD DE AFIRMACIONES DE SUPERIORIDAD DE TONO EXCLUYENTE ( Marcelo E. Gallo )

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USE IN ADVERTISING OF SUPERIORITY STATEMENTS THAT EXCLUDE OTHER PRODUCTS ( Marcelo E. Gallo )

We share with you the article written by our senior partner Marcelo E. Gallo, entitled "PUBLICITY USE OF SUPERIORITY STATEMENTS EXCLUDING OTHER PRODUCTS"

Only available in English

:: MISTAKE IN THE ADVERTISED PRICE. MAY THE SUPPLIER REFUSE TO COMPLY WITH THE OFFER? :: ( )

the authors analyze the conditions in which the suppliers of goods and services may refuse to comply with offers which contain a mistake in the advertised price, either due to its own mistake or a misunderstanding in the transmission thereof. 

:: Comparative advertising is finally legal in the Argentine Republic :: ( Marcelo E. Gallo )

We share with you the article written by our senior partner Marcelo E. Gallo, entitled "Comparative advertising is finally legal in the Argentine Republic", Published in Abogados.com.ar.  

To access the full article, please enter here: http://bit.ly/33pSDXx

:: Illicit Comparative Advertising. Legal remedies to cease its dissemination :: ( )

We share with you the article written by our senior partner Marcelo E. Gallo, entitled “Illicit Comparative Advertising. Legal remedies to cease its dissemination ”, published in Abogados.com.ar.

To access the full article, please enter here: http://bit.ly/2PNyXYT

LEALTAD COMERCIAL | EXHIBICIÓN Y PUBLICIDAD DE PRECIOS CON REBAJAS ( Marcelo E. Gallo )

El autor analiza ciertas complejidades que se derivan del diferente tratamiento por parte de las normas nacionales aplicables a los supuestos de exhibición de precios con rebajas, por un lado y de publicidad de precios con rebajas, por otro, nos alerta sobre la existencia de normas en la Ciudad Autónoma de Buenos Aires que reglamentan la publicidad de precios con rebajas de un modo diferente a lo que lo hacen las normas nacionales y destaca la necesidad de establecer criterios uniformes y legislaciones similares, claras, sencillas y sobre todo, razonables, que faciliten, a los administrados, el cumplimiento de las normas y a los consumidores, el conocimiento de la información relevante.

:: FAIR COMMERCIAL PRACTICES | DISPLAY AND ADVERTISING OF DISCOUNT PRICES :: ( Marcelo E. Gallo )

We share with you the article published by our senior partner Marcelo E. Gallo, in Abogados.com.ar, entitled “DISPLAY AND ADVERTISING OF DISCOUNT PRICES”.

The author analyzes certain intricacies derived from the different treatment by the national regulations applicable to events of display of discount prices, on one hand and of advertising of prices at a discount, on the other, he warns us on the existence of regulations in the Autonomous City of Buenos Aires that regulate advertising of prices at a discount in a different manner than the national regulations do and points out  the need to set uniform criteria an similar, clear, simple and especially, reasonable legislations, which would make easier for the relevant parties, the performance of the regulations and for consumers, the knowledge of the relevant information.

Publicidad Denigratoria ( Marcelo E. Gallo )

Compartimos con Uds. el artículo escrito por nuestro socio senior Marcelo E. Gallo, titulado “Publicidad Denigratoria”, publicado en Abogados.com.ar.

Para acceder al artículo completo, por favor clickee en "descargar"

Publicidad Denigratoria ( Marcelo E. Gallo )

El autor analiza una campaña publicitaria de “Nestlé POP” realizada en Argentina en 2015 a la luz de la regulación de la publicidad denigratoria entonces vigente y seguidamente las nuevas normas sobre competencia desleal incorporadas por el DNU 274/2019 y concluye en que la posibilidad de efectuar denuncias administrativas contra publicidades denigratorias, ahora contempladas por el DNU, es valiosa, en tanto disminuye el costo legal de perseguir el cese y la sanción de conductas desleales.

PUBLICIDAD PROHIBIDA POR EL CÓDIGO CIVIL Y COMERCIAL DE LA NACIÓN ( Marcelo E. Gallo )

El autor efectúa un interesante análisis de las prohibiciones incluidas en el Código Civil y Comercial de efectuar publicidad engañosa, publicidad comparativa, cuando engañosa, publicidad denigratoria, discriminatoria, que induzca al consumidor a comportarse en forma perjudicial o peligrosas para su salud o seguridad y publicidad abusiva y enumera algunos de los remedios previstos en nuestra legislación para procurar hacer cesar su difusión.

 

ADVERTISING FORBIDDEN BY THE CIVIL AND COMMERCIAL CODE OF THE NATION ( Marcelo E. Gallo )

The author makes an interesting analysis of the prohibitions included in the Civil and Commercial Code to make misleading advertising, comparative advertising, when it is misleading, denigrating and discriminatory advertising, that leads consumer to behave in a damaging or dangerous way for his/her health or safety and  abusive advertising and lists some of the remedies set forth in our legislation to seek the suspension of its broadcasting.

:: Notes on the CONARP Code of Ethics and advertising self-regulation :: ( Marcelo E. Gallo )

We share with you the article written by our senior partner Marcelo E. Gallo, entitled "Notes on the Code of Ethics and advertising self-regulation of CONARP", published in Abogados.com.ar.

To access the full article, please click on "download"

APUNTES SOBRE EL CÓDIGO DE ÉTICA Y AUTORREGULACIÓN PUBLICITARIA DEL CONARP ( Marcelo E. Gallo )

El autor entiende que la autorregulación publicitaria es un sistema adecuado para preservar la ética profesional y la práctica de una publicidad responsable, en defensa de la libertad de expresión comercial y de los derechos de los consumidores.

En este interesante trabajo nos introduce en las disposiciones del Código de Ética y Autorregulación Publicitaria  - redactado para precisar los principios, valores y normas del marco ético de la profesión - y nos explica sucintamente el funcionamiento del Consejo de Autorregulación Publicitaria (CONARP), constituido  para procurar el fiel cumplimiento del Código.

NOTES ON THE CODE OF ETHICS AND SELF-REGULATION IN ADVERTISING OF THE ADVERTISING SELF-REGULATION COUNCIL (CONARP) :: ENGLISH VERSION :: ( Marcelo E. Gallo )

The author understands that advertising self-regulation is an adequate system to preserve the professional ethics and practice of responsible advertising, in defense of the freedom of commercial expression and the rights of consumers.

In this interesting work, he introduces us to the provisions of the Advertising Code of Ethics and Self-regulation - drafted to specify the principles, values and norms of the ethical framework of the profession - and succinctly explains the operation of the Advertising Self-Regulation Council (CONARP), established to seek faithful compliance with the Code.

PUBLICIDAD DE BEBIDAS ALCOHÓLICAS. LIMITACIONES IMPUESTAS POR LA LEY 24.788 Y POR CÓDIGOS DE ÉTICA DE LA INDUSTRIA ( )

La publicidad de bebidas alcohólicas, además de cumplir con las normas generales aplicables a todo tipo de publicidades, debe ajustarse a ciertas reglas restrictivas específicas.
En este minucioso trabajo, el autor analiza las regulaciones sobre publicidad de la Ley Nacional de Lucha contra el Alcoholismo, N° 24.788, del Código de Ética y Autorregulación Publicitaria del CONARP y del Código Conjunto de la Industria de Bebidas Alcohólicas para la Autorregulación Publicitaria. Y nos anticipa que próximamente escribirá sobre las limitaciones adicionales que impone la normativa de la Ciudad Autónoma de Buenos Aires.
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